Design Thinking

Design Thinking is at the core of all my work, whether it be helping teams foster collaboration, initiate projects, frame the right problem, brainstorm ideas, prototype products and services, design a user interface, marketing strategy, or concert posters. 

As an in-house designer, it is my job to foster creative thinking and create both space and time so that the company or institution can draw from the combined creative asset within their workforce. 

I believe that all people are creative. Unfortunately in today’s world, only a few get to where the title. The job of a creative is to foster and activate others’ creativity and in return build value for the company they serve. 

My journey in Design Thinking began under the leadership of Jeanne M. Liedtka a the University of Virginia, Darden School of Business. In addition to that, I hold a certificate in Advanced Design Thinking from IDEO U.